30-day starter checklist

Set the scope

Audience: ____________________

Reader decision: ____________________

Three page URLs and owners: ____________________

Thirty days is a planning window. It is not a promise that any page will be crawled, cited, or sent traffic by the deadline.

Week 1: inspect

• [ ] Choose three pages serving the same audience decision.
• [ ] Check public access and document unresolved technical issues.
• [ ] Inventory the main claims and missing sources.
• [ ] Take the knowledge assessment and select a learning priority.
• [ ] Freeze a small prompt-set version and define counting rules.
• [ ] Record a baseline with product, date, context, and unknowns.

Week 2: substantiate

• [ ] Verify product names, editions, capabilities, and limitations.
• [ ] Connect important claims to appropriate evidence.
• [ ] Separate illustrative examples from measurements.
• [ ] Remove unsupported statements or assign investigation owners.

Week 3: review and publish

• [ ] Restructure each page around its reader’s task.
• [ ] Run structural checks and conduct an independent factual pass.
• [ ] Confirm author, publication date, review date, sources, and scope.
• [ ] Publish only the records approved for public reading.

Week 4: observe and decide

• [ ] Repeat the documented observation procedure where useful.
• [ ] Keep mentions, citations, referrals, and business outcomes separate.
• [ ] Note any change that prevents a comparable baseline.
• [ ] Avoid causal claims from an uncontrolled before-and-after comparison.
• [ ] Write a decision memo: completed work, observations, limits, next action.

Continue selectively

Next review trigger: ____________________

Smallest useful next change: ____________________

Stop collecting a measure when it no longer informs a decision. Keep useful maintenance work, such as correcting an inaccurate product description, even when its AI-search impact cannot be measured.