# 30-day starter checklist

A printable plan for three reviewed pages and a modest observation baseline.

Author: GEO Primer editorial
Published: 2026-08-31T00:00:00.000Z
Reviewed: 2026-08-31T00:00:00.000Z

Scope: Editorial guidance for English-language marketing teams. Examples are illustrative, not measured results. No citation, ranking, traffic, or revenue outcome is guaranteed.

## Set the scope

Audience: ____________________

Reader decision: ____________________

Three page URLs and owners: ____________________

Thirty days is a planning window. It is not a promise that any page will be crawled, cited, or sent traffic by the deadline.

## Week 1: inspect

- [ ] Choose three pages serving the same audience decision.
- [ ] Check public access and document unresolved technical issues.
- [ ] Inventory the main claims and missing sources.
- [ ] Take the knowledge assessment and select a learning priority.
- [ ] Freeze a small prompt-set version and define counting rules.
- [ ] Record a baseline with product, date, context, and unknowns.

## Week 2: substantiate

- [ ] Verify product names, editions, capabilities, and limitations.
- [ ] Connect important claims to appropriate evidence.
- [ ] Separate illustrative examples from measurements.
- [ ] Remove unsupported statements or assign investigation owners.

## Week 3: review and publish

- [ ] Restructure each page around its reader’s task.
- [ ] Run structural checks and conduct an independent factual pass.
- [ ] Confirm author, publication date, review date, sources, and scope.
- [ ] Publish only the records approved for public reading.

## Week 4: observe and decide

- [ ] Repeat the documented observation procedure where useful.
- [ ] Keep mentions, citations, referrals, and business outcomes separate.
- [ ] Note any change that prevents a comparable baseline.
- [ ] Avoid causal claims from an uncontrolled before-and-after comparison.
- [ ] Write a decision memo: completed work, observations, limits, next action.

## Continue selectively

Next review trigger: ____________________

Smallest useful next change: ____________________

Stop collecting a measure when it no longer informs a decision. Keep useful maintenance work, such as correcting an inaccurate product description, even when its AI-search impact cannot be measured.


## Sources

- [Microsoft: AI Performance in Bing Webmaster Tools (February 2026)](https://blogs.bing.com/webmaster/February-2026/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview)
- [Google Search Central: AI features and your website](https://developers.google.com/search/docs/appearance/ai-features)

## Continue learning

- [A 30-day plan for a small content team](https://geoprimer.com/learn/thirty-day-geo-plan)
- [Keep an honest prompt and citation log](https://geoprimer.com/learn/measure-ai-visibility)