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Printable checklist

Evidence-ready content checklist

A printable editorial review for claims, structure, sources, and accountability.

By GEO Primer editorialPublished Reviewed
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Scope

Editorial guidance for English-language marketing teams. Examples are illustrative, not measured results. No citation, ranking, traffic, or revenue outcome is guaranteed.

Before you review

Page URL: ____________________

Reader and decision: ____________________

Reviewer and date: ____________________

This checklist records editorial work. Completing it does not predict citation, ranking, traffic, or sales. Keep unresolved items visible and name an owner for each.

Claims and sources

  • [ ] Identify the main answer and the conditions where it applies.
  • [ ] List the important factual claims in a claim ledger.
  • [ ] Open each source and verify the relevant passage supports the nearby claim.
  • [ ] Distinguish provider documentation, research, first-party observations, and recommendations.
  • [ ] Keep units, dates, product versions, sample boundaries, and limitations near the claim.
  • [ ] Remove unsupported superlatives and invented authority signals.

Structure and safe use

  • [ ] Use headings for real subquestions and ordered steps for required sequences.
  • [ ] State prerequisites and stop conditions for procedures.
  • [ ] Mark illustrative examples as examples, not observed results.
  • [ ] Check whether an isolated summary retains critical qualifications.
  • [ ] Run the structure checker, then perform a separate factual review.

Publication and maintenance

  • [ ] Identify an accountable author or editorial team honestly.
  • [ ] Record a real publication and review date.
  • [ ] Check the page is intended to be public and shows the expected content.
  • [ ] Provide a corrections route and assign review triggers.
  • [ ] Link to a useful next learning or tool step.

Decision

Ready to publish / revise / hold: ____________________

Unresolved item, owner, next action: ____________________

Do not silently convert “not checked” into “passed.” Save this record with the page’s editorial notes, and repeat the relevant checks when the product or supporting source changes.

Sources

Read the original material. A source link is not, by itself, proof of a claim.

  1. Google Search Central: AI features and your website
  2. Aggarwal et al.: GEO: Generative Engine Optimization (v3, 2024)

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