glossary
Claim
A statement whose support or applicability a reader can question.
Scope
Editorial guidance for English-language marketing teams. Examples are illustrative, not measured results. No citation, ranking, traffic, or revenue outcome is guaranteed.
Meaning
A claim says something about the world: a feature exists, a method works under certain conditions, or an observed result occurred. Recommendations also contain reasoning that should be made explicit, even when they are not research findings.
Make it reviewable
Replace “our workflow is faster” with a narrow description of what was timed, compared, and observed, if such a measurement actually exists. If it does not, describe the intended benefit as an intention rather than a result.
Common mistake
Dropping the denominator, date, or conditions while retaining a compelling number. Keep those details near the claim. A citation cannot repair a sentence that materially overstates its source.
Sources
Read the original material. A source link is not, by itself, proof of a claim.